Google Analytics

If you’re running a business, it’s critical that you know what’s selling. How much are you making from each album? How many 5×7 prints did you sell last month? Should you keep a 20×30 canvas as an option for your clients?

To know the answers though you need analytics data. That’s what this plugin is for. It adds eCommerce tracking for Google Analytics to your ProofBuddy site.

Why Google Analytics?

We thought about having charts and graphs of sales data inside of ProofBuddy. Even started writing a plugin for it. But the more we looked, the more sense it made to leverage the outstanding statistics that you are probably already collecting with Google Analytics and connect that to your sales data.

What does this plugin do?

With Google Analytics enabled sites can send additional data to Google based on items ordered. This plugin does that when your clients checkout. You have a client buy 1 5×7 or Picture A and 3 4x6s of Picture B and that data will be sent to Google so that it shows up in your reports.

Screen Shots

After a few sales have been recorded you should have a graph similar to the one below in your Analytics control panel. This particular one shows how many of each item type have been sold over the past few days.

Google Anallytics report for individual items

Chart showing sales over the past few days. This one shows 5x7s prints and 8×10 prints.

Google Analytics report by SKU

When viewing by SKU you can see which individual images are selling.

Sales by Album in Google Analytics

You can also view sales data by album. This screenshot only shows one album, but it will list any that have sales within the date range you select.

And you can also break down the data using secondary dimensions. In this image it's showing how many of each sized print sold from each album. You can pair up any combination of image names, albums, and products.

And you can also break down the data using secondary dimensions. In this image it’s showing how many of each sized print sold from each album. You can pair up any combination of image names, albums, and products.

Installation

You will need Google Analytics already installed on your site. We decided to leave the generic tracking out of this plugin because it is very likely you already have this available through another plugin or through your theme and didn’t want to cause conflicts.

If you’re not already using a plugin for Analytics, Google Analytics by Yoast (free version is fine) and Google Analytics Dashboard are both ones that I’ve used and get the job done.

Once you have Analytics up and running on your site, simply upload and activate this plugin. There aren’t any configuration options. Everything is automatic.

Analytics Settings

You may also need to enable eCommerce settings in your Google Analytics account. It’s not enabled by default.

Login to your Analytics account, click on the property that you’re using, and then click on the Admin tab across the top. What you’re looking for is the Ecommerce Settings link under the View menu. It should look something like this.

 

Enabling eCommerce tracking in Google Analytics

Enabling eCommerce tracking in Google Analytics

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