If you’re running a business, it’s critical that you know what’s selling. How much are you making from each album? How many 5×7 prints did you sell last month? Should you keep a 20×30 canvas as an option for your clients?
To know the answers though you need analytics data. That’s what this plugin is for. It adds eCommerce tracking for Google Analytics to your ProofBuddy site.
Why Google Analytics?
We thought about having charts and graphs of sales data inside of ProofBuddy. Even started writing a plugin for it. But the more we looked, the more sense it made to leverage the outstanding statistics that you are probably already collecting with Google Analytics and connect that to your sales data.
What does this plugin do?
With Google Analytics enabled sites can send additional data to Google based on items ordered. This plugin does that when your clients checkout. You have a client buy 1 5×7 or Picture A and 3 4x6s of Picture B and that data will be sent to Google so that it shows up in your reports.
After a few sales have been recorded you should have a graph similar to the one below in your Analytics control panel. This particular one shows how many of each item type have been sold over the past few days.
You will need Google Analytics already installed on your site. We decided to leave the generic tracking out of this plugin because it is very likely you already have this available through another plugin or through your theme and didn’t want to cause conflicts.
Once you have Analytics up and running on your site, simply upload and activate this plugin. There aren’t any configuration options. Everything is automatic.
You may also need to enable eCommerce settings in your Google Analytics account. It’s not enabled by default.
Login to your Analytics account, click on the property that you’re using, and then click on the Admin tab across the top. What you’re looking for is the Ecommerce Settings link under the View menu. It should look something like this.